Launching a book successfully requires a dual strategy: driving immediate book sales and building a long term author brand. Promoting a book without personal visibility limits future growth, while author branding without conversion focused book marketing misses direct sales opportunities. For this project, we executed a complete 360° marketing strategy that combined multi channel book promotion with author platform development. By connecting targeted reader acquisition with personal brand positioning, we created an ecosystem designed for both initial bestseller momentum and sustainable, long-term royalties.