Patriotic Lies
by Chris Koumas
Launching a book in a competitive niche requires an integrated approach that connects visual design, platform setup, multi channel marketing, and video production. For Patriotic Lies by Chris Koumas, our mission was to transform an unreleased manuscript into a market-ready title with a strong digital footprint. We designed a custom publishing and marketing blueprint. By pairing custom book cover design and technical Amazon KDP publishing with dedicated social media platform building, high engagement video reels, and client book review campaigns, we created a complete promotional system for Chris Koumas.
Strategic Execution & Process
Phase 1: Book Cover Design & Brand Identity
Our production team handled the technical translation of the raw manuscript into beautifully structured print and eBook files. By managing ISBN registration, copyright setup, print on demand specifications, and digital distribution accounts, we delivered a flawless, store ready book across all major retail networks.
Genre Aligned Design: Developed a custom, high contrast book cover tailored to stand out in digital thumbnail sizes on Amazon search results and social feeds.
Typography & Layout: Selected typography and color palettes that evoke tension, authority, and intrigue, aligning with the core themes of Patriotic Lies.
Print & Digital Formats: Produced bleed-compliant, full wrap jacket designs for paperback alongside optimized eBook cover files.
Phase 2: Amazon KDP Publishing & Metadata Setup
Distribution Setup: Configured print on demand and eBook distribution across Amazon KDP, ensuring worldwide availability.
Amazon SEO & Metadata Optimization: Performed targeted keyword research and selected high-volume categories to drive organic discoverability on Amazon.
Storefront Quality Control: Handled layout formatting check, previewer validations, pricing matrix strategy, and copyright page setup.
Phase 3: Social Media Infrastructure & Content Strategy
Official Book Page Creation: Set up and custom branded dedicated social media pages across key platforms specifically for Patriotic Lies, establishing a central hub for book updates and reader engagement.
Visual Post & Teaser Design: Created a full library of high converting social media posts, including book quote cards, plot teasers, chapter highlights, promotional banners, and launch announcements.
Book Page Optimization: Optimized page bios, call to action buttons, link-in-bio setups, and highlight covers to drive page visitors directly to the Amazon store to buy the book.
Phase 4: Video Marketing, Reels & Social Proof
Dynamic Video Reels: Scripted and edited short-form video reels for Instagram and TikTok, highlighting core plot hooks and reader curiosity triggers.
Client Book Showcase: Filmed and polished professional video showcases of the physical book to build immediate visual credibility.
Video Review Campaigns: Produced authentic review videos and reader testimonials to build social proof and eliminate buy-friction for potential readers.
Project Impact
By combining end to end publishing architecture with high converting video and social media campaigns, Patriotic Lies entered the market as a fully established title. Chris Koumas built an online author presence, strong reader trust, and continuous launch momentum across digital channels.